Author
Sofiia Stashkiv
Family routines writer
Sofiia Stashkiv writes Quokka’s guides on family routines, screen time and what actually motivates kids. She holds an MA in Marketing from Leeds University Business School and spent her early career in app marketing, including App Store optimisation at Room 8 Studio, before moving into writing. She is a mother of two and tests most of what she writes at home. She is not a clinician — every health-adjacent claim in her articles is sourced to published guidance from bodies such as the AAP and WHO, and linked so you can check it yourself.